How you tell your organization’s story – its values, goals, and impact on society and the environment
– is critical to being seen as a desirable employer. Employment branding helps companies attract key
talent in a highly competitive, global business market. Well-designed employee communications strategies
promote corporate culture, internal alignment and support for the direction of HR within your business,
whether you’re targeting your employees, board of directors, executive team, customers, suppliers or
partners. How do potential employees view your corporate brand and culture? Are you connecting with
different generations in the workforce through targeted employee communications that are meaningful to each?
Over the years, we’ve seen what works and what doesn’t. FPL consultants have worked with many successful
companies to design and carry out employee communications programs that promote the brand externally
and advance internal stakeholder understanding and buy-in. We also help organizations excel in critical
communications projects, such as those involving restructurings, acquisitions and new stock programs.